The Founder’s Edit
An edit of ideas, observations and essays exploring how we might create hospitality with greater understanding, distinctiveness and meaning.
BY ELKE BRETZ, FOUNDER OF AZULOMO AND CREATOR OF SLOW LIVING HOSPITALITY™
What Is azulomo?
Why azulomo looks beyond what a stay offers to understand what makes it worth choosing, connecting guest psychology, Stay Identity and experience with greater perceived and commercial value.
What Is Slow Living Hospitality™?
Why Slow Living Hospitality™ is about far more than slowing down. Exploring a more human approach to guest needs, Stay Identity and experience, and how deeper understanding can create greater emotional and commercial value.
What Are Guests Really Looking For?
Why where guests choose to stay is only part of what they are seeking. Exploring Guest Fit, desire and how understanding the way people want to feel can create more relevant, meaningful hospitality.
When Beautiful Is No Longer Enough
Why beautiful design alone is no longer enough to make a stay distinctive. Exploring Stay Identity, perceived value and how giving guests a clearer reason to choose can create stronger preference.
Hospitality Has An Experience Problem
Why a beautiful property is only part of what a guest experiences. Exploring the space between the property we create and the experience a guest actually has, and why understanding that difference matters commercially.
The Slow Living Hosting Masterclass™
A practical programme for independent hosts and hospitality founders, bringing Guest Fit, Stay Identity, experience design and commercial thinking together to create more distinctive, valuable and memorable stays.